If you are looking for new ways to promote your business or website, or if you want to get the word out about a new product or service, a press release is the best way to do it.
There are many reasons why a press release can be an effective promotional tool and to help your business and SEO in many ways. You should consider a few things when you want to write a press release.
Is an article a press release?
A press release is not the same thing as an article. It usually should begin with a title that announces something like “Breaking News…” The title should immediately capture the attention of the reader. Your contact information is essential, or there is no purpose for a press release. Tell the reader how they can contact you and how the consumers can locate your product or services.
Your release should be an announcement of something new and interesting. It can be a specific achievement or milestone you have accomplished or maybe a huge sale you are having. Never go into too many details in a press release; it should be short and to the point. Provide the what, where, when, time, who, and that’s it!
The news your press release announces should be considered trustworthy information. Consumers expect the news to be credible information. When you send out press releases about your business and you attract the attention of the media, you are guaranteed thousands of viewers.
Distribution the key to success
Press releases can be distributed to radio stations, newspapers, television news stations, magazines, and Internet sources too.
Press releases are one of the most effective forms of promotion for your business. You can send them out to hundreds of people and if you can get just a few media outlets to bite, then you have captured a large audience who will listen. News is trustworthy. Be sure your press release creates hype but is not overly long. At the end of the day it is all bout creating the right copywriting balance.