When you are reading an article or content on a web page, you may be put off by massive blocks of writing. I know I am. I find long blocks of words rather difficult to read, often letting my eyes run away onto other lines before I have finished the line of writing that I am on.
It looks dull, it very often sounds dull when you read it, and many people just don’t have the patience to sit and read long blocks of writing.
Headlines and Titles
Headlines and subheadings separating written paragraphs look good. By having a title for each paragraph, readers can find the part of the article that they are looking for easily, leaving them fresh and able to read the rest of the article if they so wish.
If you expect a reader to sit and read through massive paragraphs and blocks of text, they will very often get bored before they reach the information that they actually want to read and may go on to another article or website.
Long, unbroken blocks of text defeat the point of having the information there in the first place and are not beneficial to your SEO efforts when Google bots comes crawling!
Separating blocks of writing into smaller, more manageable paragraphs ensures that the reader will not get bored and will continue to read on. It is all about getting the right balance! Not only that, but it looks neater and also comes across as more appealing to the average reader.
It also lets the reader know which bit contains certain parts of information, and therefore keeps their concentration and attention span fresh.
Examples of Good Titles
You can make headlines and titles amusing in some way to keep the reader entertained. They don’t have to be dull, informational titles. For example, a title such as – “How to make a cup of tea” could be changed to – “Keep the husband happy, make the perfect cup of tea!”
It allows the reader to empathize at some level with the article they are reading, breaking up long reading sessions and encouraging them to read on. “Cliffhanger” titles and headlines also manage to do this.
Holding back on a little part of the information in the title will increase the reader’s curiosity and make them want to read further. It is small ideas like this that spell the difference between a good website and a great website, and unfortunately, it is a concept that not many people have yet grasped.
From a personal point of view, headlines and titles are very important in any article, not just on a website.
However, in other media forms, such as magazines or newspapers as well, I often find myself avoiding long passages of text and opting to read the pieces that have funny titles or titles I don’t quite understand, just to find out what the article is about. I get bored mid-way through pages of writing, and find them monotonous and dull, and end up changing websites or pages.
Not only does adding headings and titles to a block of text keep the readers attention when you add them to a block of text, it also looks much neater and more attractive. That is why they are very important in any good article and it’s SEO!